Written by Amos Nachoum

I am very excited to be here in Marrakech. It is exotic and truly a different marketplace for a business convention. A business convention in Morocco? Let me explain.

Pure Life Experiences

This year, after 30 years in the diving business, I am not attending the annual meeting of the dive industry in Las Vegas. That’s the show known as DEMA – the Diving Equipment & Marketing Association. This year is different because I was invited to join the Pure life Experiences gathering, known as PURE. This is a special convention, by invitation only, that is all about brainstorming and networking on definitions of the new face of travel. It’s exclusive for exhibitors like myself, and for travel agents and others who do what is known as experiential travel.

Experiential Travel

Experiential travel goes well beyond offerings like eco-tourism. It is all about creating a new experience for higher-income clients worldwide. People who are looking for a higher level of experience in life, rather than experiences that are driven by price bargains. These experiences include retreats and unique hotels the world over, and – most importantly to me – discovery journeys, wilderness experiences and explorative adventures. Since I am providing you these adventures, I was invited to network with others who are working at this level.

NYC Explorers Club

Next, I’m on my way to New York, to speak on November 20th at the Explorers Club. This event is open to the public, so please come by. My talk is part of a day-long event called Sea Stories, and it features scientists, explorers, a videographer, a historian or two, and talking about the fragile regions of the underwater realm that I’ve visited. I’ll be showing some of the hundreds of images I’ve created for National Geographic, Time, Life, The New York Times, Conde Nast Traveler, Le Figaro, and Der Spiegel. I hope to see you there! Tickets are not sold at the door, so you do have to call first: 212-628-8383.  Here are a few more images from Morocco.

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